La Maison du Whisky and De Monnik Dranken start a partnership for the Dutch market
La Maison du Whisky (LMDW) today announces a partnership with De Monnik Dranken (DMD) for the Dutch Market. The partnership will include, but is not limited to, the exclusive distribution of the following LMDW brands in the Netherlands: Habitation Velier Rum, Transcontinental Rum Line, Clairin Rum, The New Zealand Whisky Collection, Neisson Rhum and Bittermens Bitters.
De Monnik Dranken, a family owned business since 1918, is an esteemed beverage wholesaler and brand building importer that is based in Oldenzaal, The Netherlands.
La Maison du Whisky is a leading company in the sector, its dynamism has played an important role in the evolution of the French market for premium whiskies, and now also that of fine spirits. In addition, LMDW has the exclusive distribution for many well-known brands in Europe.
Thierry Benitah, Director of LMDW said: ‘’We are delighted to start a partnership with a well-respected family company like De Monnik Dranken in the Netherlands. They believe in our brand philosophy and the strength of our company name La Maison du Whisky. We are confident that our company and our brand exclusivities will have a powerful platform in the future upon which to grow in the Dutch market.’’
Luuk olde Monnikhof, Commercial Director at De Monnik Dranken said: ‘’’We are extremely proud to start a partnership with one of the leading and pioneering companies in the craft spirit industry. There is a growing demand for craft spirits in the Netherlands. Our customers and the consumers are looking for products with heritage and quality. This partnership will help us to fulfill these needs. Furthermore, both family owned companies share the same values and are passionate about craft whisky’s and spirits’.